News

Written down as we go.

A dated record of Red Button, oldest first, starting on the day the project began. We add to it every week.


  1. Why

    The work that never reaches the invoice

    The extra socket agreed in a doorway. The second run to the merchant. The price named over a fence. Small firms give away real money every year because the moment work is agreed leaves no record, and the software sold to fix it asks for a company number before it will help. Written the day we started.

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  2. How

    What happens after you let go of the button

    Record, understand, remember, suggest. The machinery behind one red button, written down plainly: why the audio hits the phone before anything else, how the memory stays readable, and why a person approves every single thing that leaves the firm.

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  3. What

    What works today, and what we mean by finished

    An inventory, nine days in. The recorder that now survives being killed mid-sentence, the proposals inbox, the knowledge base and the six o'clock sweep — set against everything still on the bench, and the two passes a change has to survive before anybody calls it done.

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  4. Trust

    Earning the right to press send

    Every capability starts as an apprentice that drafts and asks, and climbs through PA towards manager one job at a time, against a marked exam scored on its worst segment. The user hands out the stripes and can take them back in a tap. Anything touching money stays gated at the top regardless.

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  5. Commercial

    Route to market, thought out loud

    The commercial thinking published while it is still provisional: £25 a month for ten jobs, a monthly receipt that has to beat the subscription with honest attribution behind every line, where we think tradespeople will actually hear about this, and the two ideas still parked as untriaged voice notes.

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  6. Mind

    The worst place to keep a business is in your head

    Every unbilled extra and every promise made in a doorway gets carried around in one head, and the head hands the list back at five in the morning. What that costs people in the trades, why an offload only works if you trust it to hold, and the plain boundary: this is a tool that removes a class of work, and no kind of mental-health service.

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  7. Still going

    The line carries on from here. We are building this between real jobs, so the entries land when there is something worth reporting, usually weekly.

Red Button is built by a working UK electrical and renewables firm, between real jobs. This page is as much our own record as anybody else's. If you want the whole argument in one go, start at the top with the work that never reaches the invoice, or put your name down for the September 2026 launch.